Lead Product Designer shaping 0→1, AI-enabled SaaS and multi-persona systems — from product strategy to scalable execution.
Three selected case studies showing how I simplify complex systems, workflows and product decisions.
View all workI lead product design across Jasper Colin's multi-portal research SaaS ecosystem, promoted from Senior after driving ecosystem-level initiatives. Clients, participants, experts, vendors and admins each meet a different slice of the same platform — and every slice still has to add up to one coherent product. Holding that together is the job, and it pulls in seven directions.
Clients, participants, experts, vendors and admins, across web and mobile. Product owns priorities and Engineering owns implementation — design is where all of it has to reconcile, and that is the part I'm accountable for.
Hover any face to see how that part of the job works.
Leading complex B2B and B2C SaaS product experiences across web and mobile.
From discovery to delivery, I work across the layers that make complex products clear, usable and scalable.
